Monthly Archives: March 2009

Bar Codes from Neustar Enhance Mobile Advertising & Brands

Posted on March 31, 2009 by Brian

Mobile advertisers, brands and mobile users have a powerful tool to scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology. NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced … Continue reading →

Posted in Mobile Advertising, Mobile Barcodes, Mobile Internet | Tagged advertising, brand advertising, enhance marketing, marketing, Mobile, Mobile Advertising, mobile bar codes, Mobile Barcode, mobile discovery, Mobile Internet, mobile operator, mobile tag, mobile technology, neomedia technologies, neustar | Leave a comment

Per Holmkvist of Mobiento: Mobile Ad Growth Expanding in Scandinavia

Posted on March 30, 2009 by Brian

Mobile ad growth is rising at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Marketing | Tagged marketing agencies, mobiento, Mobile Advertising, Mobile Advertising Agency, Mobile Marketing, mobile web, per holmkvist, scandinavia, text messaging | Leave a comment

Mobile Advertising U.S. Growth with Michael Boland

Posted on March 25, 2009 by Brian

Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Advertising Research | Tagged advertising research, android, kelsey group, local search advertising, michael boland, Mobile Advertising, Mobile Internet Advertising, Mobile Marketing, mobile phone, mobile technology, nokia | Leave a comment

Is Advertising Necessary and Effective?

Posted on March 22, 2009 by Brian

Mobile advertising continues its relentless growth, while Internet revenues are falling. As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, mobile ad networks and mobile publishers is dominating worldwide advertising. But … Continue reading →

Posted in Advertising Strategies, Mobile Advertising | Tagged advertising, facebook, media advertising, Mobile Ads, Mobile Advertising, paid advertising, world wide web, worldwide advertising | Leave a comment