Ragnar Kruse, Kei Shimada & Cian O'Sullivan
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns.
Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising.
On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about:
Changes in the mobile ad landscape
The impact of the iPhone on end-users and mobile application developers
Building new mobile ad revenue streams consistent with mobile user expectations
MMA and IAB mobile advertising standards and emerging “rich-content” ad units for mobile browsers found in smartphones
Using the voice channel in mobile
The challenges of launching mobile apps in an app store environment and
integrating mobile advertising with other media channels
Guests participating in the discussion and recording include:
Harald Neidhardt
Harald Neidhardt, CMO and Co-Founder of Smaato
Ragnar Kruse, Smaato’s CEO & Co-Founder
Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato
Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses
Andy James, an Associate with Osborne Clark
Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems
Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service
Kei Shimada, CEO and President of Infinita, in Japan
Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio
Cian O’Sullivan, Reporter for GoMoNews
Brian Prows with MobileBeyond, a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising.
Harald Neidhardt is the roundtable moderator.
Click here for part two.
Click here for a transcript of parts one and two.
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