Mobile Analytics with Bango's Andy Bovingdon, VP of Product Marketing
Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement.
As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less about measuring clicks and more about consumer engagement”
His company is the leading provider of mobile payment and analytics products for businesses targeting the fast growing market of internet enabled mobile phones and other devices. Bango provides its worldwide clients with accurate, actionable information, including smartphone mobile Internet usage via cellular networks or Wi-Fi
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