Mobile Engagement Research with Joy Liuzzo of InsightExpress

Mobile Phone Consumer Research with Joy Liuzzo of InsightExpress

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives.

In September, 2009, Joy Liuzzo with InsightExpress, a digital marketing research firm, appeared on MobileBeyond to discuss her ongoing studies of consumer mobile behavior. She returns to update us on three different types of mobile phone users: Intensives, casuals and restrained.

Listen to the podcast on MobileBeyond.