![[Logo]](/l/http%3A%2F%2Fim-mobile.com%2Fwp-admin%2Fimages%2Fwp-logo.gif){kind=logo}
Category Archives: Advertising Strategies
Mobile Advertising and Technology Top 10 for 2009
Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading
Mobile Advertising Growth at Quattro Wireless
As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising … Continue reading
Smaato Mobile Advertising Roundtable: Part Two
Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading
Smaato Mobile Advertising Roundtable in San Francisco: Part One
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading
Local Mobile Search Advertising with Gregg Stewart of 15miles
Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, … Continue reading
Improve Value with Mobile Marketing & Advertising
It’s Sunday morning and the newspaper arrives. Thud. You walk out to your driveway, bend down, grab the paper. All the ad stuffers fall to the ground. You pick them up, grumbling. Carry two pounds of newsprint into the house. … Continue reading
SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast
Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand … Continue reading
IM-Mobile » Feed
desktop site