Category Archives: Digital Marketing

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged Digital Marketing, marketing, media channel, media channels, michael becker, Mobile Advertising, mobile channel, Mobile Marketing, mobile phones, short code, text messaging | Leave a comment

Mobile Advertising and Technology Top 10 for 2009

Posted on December 21, 2009 by Brian

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading →

Posted in Advertising Strategies, Digital Marketing, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Leave a comment

How to Integrate Mobile, Email and Web Marketing Strategies in Retail

Posted on November 15, 2009 by Brian

Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. Continue reading →

Posted in Digital Marketing, Mobile Marketing, Retail Marketing | 1 Comment