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Category Archives: Mobile Advertising
Mobile Engagement Research with Joy Liuzzo of InsightExpress
Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, … Continue reading
Bango Mobile Payments and Analytics with Andy Bovingdon
Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading
Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites Tagged analytics, andy bovingdon, bango, mobile channel, Mobile Internet, Mobile Marketing, mobile payment, mobile payments, mobile phones, mobile web, mobile web analytics, mobiles, smartphone 1 Comment
Mobile Devices Challenge the Advertising Ecosystem
Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and … Continue reading
Mobile and Marketing Media Channel Differences
The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading
Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites Tagged Digital Marketing, marketing, media channel, media channels, michael becker, Mobile Advertising, mobile channel, Mobile Marketing, mobile phones, short code, text messaging Leave a comment
Mobile Advertising Growth at Quattro Wireless
As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising … Continue reading
Smaato Mobile Advertising Roundtable: Part Two
Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading
Smaato Mobile Advertising Roundtable in San Francisco: Part One
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading
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