Category Archives: Mobile Marketing Best Practices

Mobile Devices Challenge the Advertising Ecosystem

Posted on February 2, 2010 by Brian

Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and … Continue reading →

Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Marketing Best Practices | Tagged ipad, mobile adsw, Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, mobile web | 1 Comment

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged Digital Marketing, marketing, media channel, media channels, michael becker, Mobile Advertising, mobile channel, Mobile Marketing, mobile phones, short code, text messaging | Leave a comment