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Category Archives: Mobile Websites
Bango Mobile Payments and Analytics with Andy Bovingdon
Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading
Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites Tagged analytics, andy bovingdon, bango, mobile channel, Mobile Internet, Mobile Marketing, mobile payment, mobile payments, mobile phones, mobile web, mobile web analytics, mobiles, smartphone 1 Comment
Mobile and Marketing Media Channel Differences
The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading
Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites Tagged Digital Marketing, marketing, media channel, media channels, michael becker, Mobile Advertising, mobile channel, Mobile Marketing, mobile phones, short code, text messaging Leave a comment
Mobile Advertising and Technology Top 10 for 2009
Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading
Mobile Advertising Growth at Quattro Wireless
As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising … Continue reading
Smaato Mobile Advertising Roundtable: Part Two
Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading
Smaato Mobile Advertising Roundtable in San Francisco: Part One
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading
Improve Mobile Website Advertising with Crisp Wireless
Posted in Mobile Advertising, Mobile Websites Tagged Mobile Advertising, Mobile Internet, mobile web, Mobile Websites, rich media ads, tom foran 1 Comment
Mobile Website Optimization With SiteSpect
Mobile website optimization has become critical for success on the mobile Internet. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. … Continue reading
Posted in Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile Websites Tagged creditcards.com, eric hansen, improve website, j.c. penney, mobile content, Mobile Websites, Mobile Webste Optimization, overstock.com, sitespect, website marketing, website optimization, website test Leave a comment
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