IM-Mobile

Mobile Ad Networks and Mobile’s Future with Harald Neidhardt
23 Jul 2010 01:27

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  … Continue reading →

Mobile Advertising in a Multimedia Age with Mobixell’s Freddy Friedman
3 Jun 2010 02:28

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in … Continue reading →

Mobile Engagement Research with Joy Liuzzo of InsightExpress
30 Apr 2010 23:50

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, … Continue reading →

Bango Mobile Payments and Analytics with Andy Bovingdon
19 Apr 2010 04:54

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading →

Mobile Devices Challenge the Advertising Ecosystem
2 Feb 2010 19:13

Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and … Continue reading →

Mobile and Marketing Media Channel Differences
28 Jan 2010 02:43

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

Mobile Advertising and Technology Top 10 for 2009
22 Dec 2009 03:15

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading →

Mobile Advertising Growth at Quattro Wireless
16 Dec 2009 02:30

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising … Continue reading →

Smaato Mobile Advertising Roundtable: Part Two
26 Nov 2009 03:41

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading →

Smaato Mobile Advertising Roundtable in San Francisco: Part One
24 Nov 2009 07:51

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading →

How to Integrate Mobile, Email and Web Marketing Strategies in Retail
15 Nov 2009 17:12

Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You'll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. Continue reading →

Local Mobile Search Advertising with Gregg Stewart of 15miles
17 Oct 2009 06:04

Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, … Continue reading →

Improve Mobile Website Advertising with Crisp Wireless
16 Oct 2009 00:05

Visited a media rich mobile website recently? Viewed any dynamite mobile advertising? If so, Crisp Wireless may have designed it for your iPhone, BlackBerry or other smartphone. Crisp Wireless has built 245 mobile websites and designed advertising campaigns for major … Continue reading →

Improve Value with Mobile Marketing & Advertising
7 Oct 2009 05:08

It’s Sunday morning and the newspaper arrives. Thud. You walk out to your driveway, bend down, grab the paper. All the ad stuffers fall to the ground. You pick them up, grumbling. Carry two pounds of newsprint into the house. … Continue reading →

Michael Becker of iLoop Mobile: Mobile Marketing Podcasts
1 Oct 2009 00:37

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of … Continue reading →

SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast
24 Sep 2009 16:59

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand … Continue reading →

SMB Mobile Advertising With 4INFO’s Kirsten McMullen
19 Aug 2009 07:33

In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple’s iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized … Continue reading →

Mobile Media Growth Defies Advertising Revenue Declines
12 Aug 2009 20:08

Despite the worldwide advertising slump, mobile media marketing and advertising are growing substantially. Continue reading →

Mobile Website Optimization With SiteSpect
6 Jun 2009 04:29

Mobile website optimization has become critical for success on the mobile Internet. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. … Continue reading →

Sellers Dumping iPhone Smartphones on eBay Worldwide
2 Jun 2009 02:25

In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide. Here’s an update as of June 1, 2009 in anticipation of the iPhone version … Continue reading →

Mobile Advertising with Harald Neidhardt of Smaato
27 May 2009 22:46

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of … Continue reading →

Twitter Marketing that Engages Your Audience
25 May 2009 05:55

Many businesses are now using Twitter for marketing. Take that back. Many businesses think they’re using Twitter for marketing. But making money with Twitter requires more than a parade of tweets scrolling across the screens of followers.  Thoughtful Twitter marketing … Continue reading →

U.S. Mobile Advertising Growth: Better Than Google Radio
12 May 2009 22:30

Wall Street Journal summarized total ad spend in the U.S. by medium and detailed why Google Radio failed. I like occasionally to read about a Google "failure." It makes me feel good when even a giant Internet behemoth, like Google, can taste the dust of defeat. Continue reading →

Bar Codes from Neustar Enhance Mobile Advertising & Brands
31 Mar 2009 19:01

Mobile advertisers, brands and mobile users have a  powerful tool to  scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology. NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced … Continue reading →

Per Holmkvist of Mobiento: Mobile Ad Growth Expanding in Scandinavia
31 Mar 2009 00:16

Mobile ad growth is rising at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger … Continue reading →

Mobile Advertising U.S. Growth with Michael Boland
26 Mar 2009 03:37

Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental … Continue reading →

Is Advertising Necessary and Effective?
22 Mar 2009 21:35

Mobile advertising continues its relentless growth, while Internet revenues are falling. As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, mobile ad networks and mobile publishers is dominating worldwide advertising. But … Continue reading →

Mobile Advertising Networks and inMobi’s Naveen Tewari
26 Feb 2009 09:57

Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. … Continue reading →

Make Money with Mobile Websites
13 Feb 2009 04:12

Over one million mobile websites are now registered and they’re growing fast. Want to make money with mobile websites and blogs? If you’re a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. … Continue reading →

India 2009: Viral Growth Market for Mobile Voice & Data Subscribers
12 Feb 2009 03:02

If you’re seeking a growth market for mobile voice and data subscribers, look to India where carriers acquire ten million new subscribers a month, according to blogger Rajesh Jain. The Wall Street Journal reported in a recent article that Indians, … Continue reading →

Mobile Websites Showing Rapid Growth
10 Feb 2009 20:28

The growth of mobile phones around the world (now 5B and growing rapidly) usually claim most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them). As … Continue reading →

Classified Mobile Advertising Global Expansion
10 Feb 2009 19:03

Sacha Vekeman, a found and and V.P. of Business Development of Mobiya in the U.K., Vekeman discusses lead generation and other mobile advertising applications in the U.K., Europe and the U.S., covering a variety of market niches including dating, real estate and auto. Continue reading →

Mobile Advertising with David Miller of Mobile Discovery
10 Feb 2009 18:15

Today’s marketers are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding effectiveness, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall effectiveness substantially. In … Continue reading →

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