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Improve Advertising Value with Mobile

As a marketer, advertiser or agency, is it possible to improve value of your campaigns with mobile marketing and advertising? Digital or Print Media on a Sunday Morning That question came to mind on a Sunday morning when the newspaper arrived. Thud. I walk out to the driveway, bend down, grab the paper. All the [...]

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Mobile Marketing with Michael Becker

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of mobile marketing, Becker of the MMA immediately comes to mind.” In a series of two [...]

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SmartPhone Engagement Enhances Advertising Benefits

Mobile consumer researcher Joy Liuzzo of InsightExpress

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile [...]

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SMB Mobile Advertising With 4INFO’s Kirsten McMullen

In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple’s iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized mobile as a powerful marketing channel to reach consumers in unique, effective ways. With a [...]

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Mobile Media Growth Defies Advertising Revenue Declines

Despite the worldwide advertising slump, mobile media marketing and advertising are growing substantially.

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Mobile Website Optimization With SiteSpect

Mobile website optimization with Eric Hansen of SiteSpect

Mobile website optimization is critical for mobile marketing and advertising success. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile [...]

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Smartphone Dumping on eBay Worldwide

Smartphone dumping online is becoming common on eBay In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide. Here’s an update as of June 1, 2009 in anticipation of the iPhone version 3 software release in June with the [...]

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Mobile Advertising with Harald Neidhardt of Smaato

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad [...]

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