Tag Archives: mobile channel

Bango Mobile Payments and Analytics with Andy Bovingdon

Posted on April 18, 2010 by Brian

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading →

Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged analytics, andy bovingdon, bango, mobile channel, Mobile Internet, Mobile Marketing, mobile payment, mobile payments, mobile phones, mobile web, mobile web analytics, mobiles, smartphone | 1 Comment

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged Digital Marketing, marketing, media channel, media channels, michael becker, Mobile Advertising, mobile channel, Mobile Marketing, mobile phones, short code, text messaging | Leave a comment