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Tag Archives: Mobile Marketing
Mobile Advertising in a Multimedia Age with Mobixell’s Freddy Friedman
A global storm is brewing in mobile advertising and cellular innovation. Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in … Continue reading
Bango Mobile Payments and Analytics with Andy Bovingdon
Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading
Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites Tagged analytics, andy bovingdon, bango, mobile channel, Mobile Internet, Mobile Marketing, mobile payment, mobile payments, mobile phones, mobile web, mobile web analytics, mobiles, smartphone 1 Comment
Mobile Devices Challenge the Advertising Ecosystem
Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and … Continue reading
Mobile and Marketing Media Channel Differences
The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading
Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites Tagged Digital Marketing, marketing, media channel, media channels, michael becker, Mobile Advertising, mobile channel, Mobile Marketing, mobile phones, short code, text messaging Leave a comment
Smaato Mobile Advertising Roundtable in San Francisco: Part One
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading
SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast
Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand … Continue reading
Per Holmkvist of Mobiento: Mobile Ad Growth Expanding in Scandinavia
Mobile ad growth is rising at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger … Continue reading
Mobile Advertising U.S. Growth with Michael Boland
Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental … Continue reading
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